Fiftytwo selects the Avassa Edge Platform for resilient, centrally managed in-store POS operations

Stockholm, Sweden. 2025-06-18. Avassa are proud to announce that Fiftytwo, a leading provider of retail software solutions, has selected the Avassa Edge Platform to power the deployment, monitoring, and lifecycle management of their modular in-store point-of-sale (POS) applications.

The platform will be used to deliver a fully managed, always-on solution that ensures operational resilience in retail environments with diverse hardware and where connectivity cannot be taken for granted.

Delivering in-store software as a service

Fiftytwo has been providing in-store software to retailers for decades. Peder Herborg, CTO of Fiftytwo, explains how the current wave of interest in edge computing reflects what the team at Fiftytwo has long known:

“We’ve been doing what’s now referred to as edge computing for a long time,” says Peder Herborg, CTO at Fiftytwo. “The shift is in how we operate it. Utilizing containers, centralized secret management, application orchestration, and central monitoring allows the POS platform to be managed in a fully automated way.”

Fiftytwo’s core offering is a modern POS platform made up of modular services, delivered as one product but tailored to the specific needs of each customer.

“Our customer experience is our longstanding pride, and we want to be able to take responsibility throughout the lifecycle of the application,” Peder Herborg explains. “The market today demands feature growth and time-to-fix at an unprecedented speed. This sets new and high requirements on the underlying infrastructure used to manage applications in-store.”

Fiftytwo emphasizes flexibility in both software and hardware. Customers can bring their own devices or use Fiftytwo’s preferred hardware options. They now leverage Avassa as their selected partner for managing the POS solution in-store as easily, securely, and automated as they manage their cloud-based components—while benefitting from offline capabilities, remote deployments, and Day 2 operations.

Meeting demand for central control at the edge

The driver for adopting a full-featured edge platform was the need for central orchestration and monitoring across a large number of physical stores and diverse environments. This includes secrets management, automatic rollbacks, and observability—critical features in ensuring store uptime.

“Retailers expect fast feature delivery without compromising local reliability,” says Herborg. “Avassa gives us the orchestration, automation, and visibility needed to deliver that at scale, without having to build and maintain the orchestration layer ourselves.”

The timing was also right from a market perspective: internal teams were ready, and customer demand for continuously updated, centrally managed services had matured.

Selecting Avassa as a strategic partner

After evaluating alternatives, Fiftytwo selected Avassa based on both technical and commercial fit. Peder Herborg continues:

“We are strengthening our POS platform with seamless and secure deployments, edge monitoring, and advanced orchestration,” says Herborg. “The Avassa edge tooling complements our strengths and allows us to focus more on our core POS product and not the tooling around it.”

Standout capabilities that made Avassa the right choice include:

• Ability to deliver their POS product as a managed service
• Rollback functionality in case of deployment failure
• Comprehensive monitoring across devices and services
• Centralized orchestration for mixed operating systems and hardware environments
• Strong support from a team of experts and hands-on collaboration

“We are proud to partner with Fiftytwo and to support their rollout of secure, resilient, and centrally managed POS solutions,” says Urban Lindegren, Head of Sales at Avassa. “Their experience with distributed in-store systems is a perfect match for what our platform is built to support.”

Leveraging the Avassa Edge Platform, Fiftytwo gains a competitive advantage in delivering a next-generation, managed, and offline-resilient POS solution to their end-customers.

About Fiftytwo

Fiftytwo provides modular, flexible point-of-sale systems to mid-sized retailers operating up to thousands of stores. With decades of experience in edge-native software, Fiftytwo supports retail businesses with tailored, resilient in-store technology.

About Avassa

Avassa enables businesses to manage edge applications with the same ease as cloud-native environments. Its platform empowers teams to deploy, monitor, and secure containerized workloads across distributed on-premises locations with full control and visibility.